More about the brand...
IGI was founded in the early sixties and soon made headway as a firm specialised in children's footwear, and in particular for toddlers' first shoes. With the creation of the brand name Primigi in 1976, IGI consolidates its leadership in the sector as a manufacturer of high quality footwear that is carefully designed for children's well-being, while also paying particular attention to current trends and fashion with a design that is all-Italian.As years go by, parents and children become more demanding and Primigi extends its collections beyond those targeting toddlers (0-2 years) and pre-school children (3-5 years) to develop new lines for schoolchildren (6-10 year olds).Each line has its on marked personality and patents which respond to the specific needs of each age group. Finally the price/quality ratio is another element that has led Primigi to be the most popular brand with Italian mothers.In May 2001 Primigi became part of the IMAC Spa Group, an European market leader. The Primigi brand, with its background of experience and specialisation in the production of high quality children's footwear, now acquires the capacity for technological innovation inherent in this Group. Primigi is set to become the most popular Italian brand in the world.